EasyJet Holidays has appointed a new Head of Partnerships & Destination Policy to lead its commercial partnerships and destination policy division.
Antonia Bouka has joined the business following her most recent leadership role as Global Head of Destination Policy & Government Relations at TUI Group. Prior to that, she held the role of General Manager Tourist Board and Partnerships for TUI Northern Europe.
Besides TUI Group, Ms Bouka has also held other roles within the travel industry, working for Hilton International and American Express Travel Services.
The tour operator’s latest appointment will lead a strong team of seven across governmental bodies, tourist boards and hotelier partnerships in its destinations.
Paul Bixby, Chief Commercial Officer at easyJet holidays, said: “We’re delighted to welcome Antonia to the team at such an exciting time of rapid growth, as we head into our busiest summer season yet. Her expertise and ministerial relationships will bring a fresh perspective to easyJet holidays, and we’re confident she’ll play a key role in driving our continued success as one of the UK’s leading package holiday providers.”
Antonia Bouka, EasyJet Holidays’ new Head of Partnerships and Destination Policy said: “I’m excited to be joining easyJet holidays at such a pivotal time for the business. I look forward to developing innovative partnerships and strengthening our network across our destinations, supporting the company’s ambitious growth plans.”
EasyJet Holidays recently announced its half-year financial results, reporting a profit of £44 million for H1 — £13 million ahead of the same period last year — and is projecting a 25% increase in customer numbers for the 2025 financial year.
