
Domes Resorts, a leading luxury hospitality brand, is pleased to announce the promotion of Penny Naoum to the position of Director of Sales & Marketing for the UK & Ireland. This newly established role underscores the company’s commitment to strengthening its presence and fostering growth in this key market.

Penny Naoum brings a wealth of experience to her new role, with a distinguished career spanning multiple facets of the tourism and hospitality industry. Naoum brings over 12 years of experience in the Luxury Tourism sector, including 10 years in the UK—five of which have been with Domes Resorts—and 2 years in Greece. Her background also encompasses 8 years in Accounting, providing a strong foundation in financial management, and 2 years in Training & Education, underscoring her passion for mentoring and professional development.
Since joining Domes Resorts in 2020, Penny has contributed significantly to the company’s achievements:
- Market Expansion: Forged partnerships with over 90 UK tour operators and consortia, boosting the client database by 18,000+.
- New Ventures: Contributed to launching 10 hotels and a Michelin-starred restaurant in Greece & Portugal, enhancing the luxury portfolio.
- Strategic Collaborations: Engaged with UK’s Sales Offices of Marriott International & Hilton, Luxury Specialists & Airline TOs, Consortia, and Travel Trade Media, elevating industry presence.
- Market Penetration: Led the successful entry into the Irish market.
- Innovative Initiatives: Developed a UK Training & Engagement portal with Travel Uni / Equator Global, now active in over 15 countries.
- Diplomatic Relations: Introduced Domes Resorts to dignitaries, including His Highness, the UK Ambassador of the Hellenic Republic, and collaborated on activations with the GNTO.
Domes’ Strategic Vision and Team Expansion
In her new role, Penny will lead a dynamic strategy planned for 2025, focusing on deeper market penetration and a tailored approach to offerings in the UK and Ireland. The UK team will be further enhanced with new members, complemented by additional professionals in the Head Office, led by Manos Vatzolas (Commercial Director) and Marina Melidou (Commercial Manager), to ensure seamless integration and alignment with the company’s global objectives and rest of the Commercial & Operations Teams.
To further bolster this strategy, Domes Resorts is actively recruiting for two key positions:
- Sales & Marketing Manager (UK & Ireland)
- Business Development Manager – North UK & Ireland
These roles are integral to Domes Resorts’ plan of deepening market penetration and enhancing service offerings in the UK and Ireland. The company seeks dynamic professionals who are passionate about the luxury hospitality industry and eager to contribute to Domes’ ongoing upward trajectory. Interested candidates are encouraged to reach out directly to Penny Naoum for more information and to apply.
Leadership Endorsements
Penny’s promotion has been met with enthusiastic support from Domes Resorts’ leadership:
- Dr. George Spanos, CEO & VP: “Penny Naoum congratulations—we are super happy with your development; you should be very proud of yourself.”
- Manos Vatzolas, Group Commercial Director: “I still remember that first meeting with you!! Congratulations on this exciting new chapter, Penny Naoum! I have no doubt you’ll continue to achieve great things in your new role. Wishing you all the success—you’ve earned it! “
About Domes Resorts
Domes Resorts is the fastest-growing luxury hospitality group in the Mediterranean, renowned for its collection of high-end hotels and resorts. Each property is designed to offer unique experiences, combining luxury, authenticity, and a deep connection to local culture. Notably, Domes Resorts introduced the first-ever glamping experience in Europe, setting new standards in luxury outdoor accommodations. With a commitment to excellence, Domes Resorts continues to set new benchmarks in the hospitality industry.
