Celebrity Cruises, Royal Caribbean and Virgin Atlantic launch a new competition where agents have the chance to scoop the prize of a lifetime for themselves and their agency.
The Destination Unknown competition sees three iconic travel brands, Celebrity Cruises, Royal Caribbean and Virgin Atlantic come together to create an agent incentive programme unlike anything the industry will have seen before. Agents making qualifying bookings on either a Celebrity Cruises or Royal Caribbean sailing, coupled with Virgin Atlantic or Delta Air Lines flights, will be able to earn points and climb to the top of the leaderboard to win one of twelve coveted places on the trip of a lifetime. But there’s a catch – the destination remains a mystery.
As the competition unfolds, more details will be revealed – including flights, accommodation, exclusive perks and once-in-a-lifetime experiences that make this prize worth playing for. If that wasn’t exciting enough, the headquarters of the winning agent of the ultimate scavenger hunt will receive £100,000 in marketing and commercial support for their agency to support Florida and Caribbean packages, alongside their own “money-can’t-buy-prize”: a holiday of a lifetime on both a Royal Caribbean and Celebrity Cruises ship, with Virgin Atlantic Upper Class flights for them and a plus one.
Agents have until 28th April to make qualifying bookings
Agents have until 28th April to make qualifying bookings in order to earn points. Every point earned as part of the Destination Unknown competition will count towards climbing the leaderboard and being in with the chance of going on the trip of a lifetime and winning the ultimate prize. Agents will also have the chance to grab extra points by completing weekly challenges.
Agent partners can keep an eye out for further information on Destination Unknown on the brands’ trade marketing channels throughout the competition, which runs until 28th April.
Celebrity Central & Club Royal
- More information can be found on Celebrity Central, a one-stop resource for everything they need to know about Celebrity Cruises. Agents are also encouraged to join CelebrityLovesAgents, the brand’s private Facebook group for exclusive content and weekly updates.
- Alternatively, head to Club Royal, Royal Caribbean’s one stop shop where travel partners can find out everything they need to know about Royal Caribbean.
