Delta Air Lines has unveiled its latest digital innovation, Delta Locals – a new travel-planning companion designed to bring travellers closer to the destinations they dream of, with Dublin among the next cohort of represented destinations, as part of the phased global rollout.
Previewed at the CES 2025 technology innovation conference, in Las Vegas, to kick-off the carrier’s centennial year, the platform curates expert recommendations from real residents, helping travellers plan more authentic, personalised trips with ease.
Alicia Tillman, Chief Marketing Officer at Delta, said: “Delta’s goal for our next 100 years of travel is to be so much more than just your airline. We’re your one-stop shop for dreaming, planning, booking and arriving at a city on your bucket list. We are ready to take you where you want to go but to also help ensure you’re fully exploring the best that places have to offer with insights that most tourists would never know about.”
Beginning this autumn, travellers can access content with expertise across four destinations: Los Angeles, Tokyo, Patagonia and Sicily. Additional destinations will join the roster in late 2025 and throughout 2026, including Dublin, Austin and Curacao.
