Czechia is emerging as one of Europe’s most compelling destinations for high-end travellers.
Recognised by Virtuoso, the world’s leading network of elite travel advisors and suppliers, Czechia offers something increasingly rare: a country with world-class art, music, gastronomy and architecture.
“Luxury tourism in Czechia continues to gain strong momentum. Prague welcomed more than 8.2 million visitors in 2025, with five-star hotels alone hosting 1.66 million guests, reflecting growing demand for high-value travel. With the launch of the first Michelin Guide covering the entire country, Czechia offers a rare combination of cultural heritage, world-class music, gastronomy and wellness experiences across regions that can be easily explored from Prague.” Katarína Hobbs, UK Director of CzechTourism.
Prague as a Cultural Gateway
Prague serves as an elegant gateway into Czechia’s cultural depth. The city’s musical legacy is unmatched, with performances at the Estates Theatre and the National Theatre, private chamber concerts, and orchestral evenings that reflect Prague’s role as a historic capital of European classical music. Each spring the internationally celebrated Prague Spring International Music Festival (May 12 – June 2 2026), when the city welcomes leading international orchestras, soloists, and conductors.
Prague’s culinary scene reinforces its cultural stature, with two Michelin star restaurants La Degustation and Field, where contemporary Czech cuisine is presented with precision, artistry, and sommelier-led wine pairings.
In 2025, the city’s luxury landscape was elevated further with the opening of Fairmont Prague. Combining historic grandeur with modern design and beautiful riverfront views. Mandarin Oriental, Prague is the only hotel in the world with a spa located in a former Renaissance chapel, where the original Gothic walls of the St. Mary Magdalene church (dating back to before 1329) have been carefully preserved. Four Seasons Hotel Prague currently offers a Dan Brown Experience, an exclusive series of curated experiences that invite you to step directly into the pages of his new book, The Secret of Secrets, discovering the mysticism and beauty of Prague in a whole new way.
Beyond Prague: Refined discoveries by rail
One of Czechia’s greatest luxuries is its scale. From Prague, an extensive and comfortable rail network allows travellers to reach culturally rich regions in just a few hours. ÖBB Nightjet’s new generation trains offer highly comfortable, modern, private sleeper cabins, said to be the most luxurious and spacious in Europe. Other special options include Belmond’s Orient Express to Prague.
South Bohemia offers a softer and nature-led form of luxury. Near the fairytale silhouette of Hluboká Castle, travellers find boutique stays such as the elegant Hotel Štekl, offering countryside experiences designed for unhurried exploration and restorative stays.
Discover South Moravia, Czechia’s wine-growing heartland. Around Mikulov and the Lednice-Valtice Cultural Landscape, guests can stay at historic estates such as Valtice Castle, enjoy tastings with winemakers at acclaimed vineyards including Sonberk Winery. The region’s slower pace and strong culinary identity make it especially appealing to travellers seeking authenticity.
Spa Towns and Grand Heritage
Further west, Karlovy Vary and Mariánské Lázně represent a different expression of Czech luxury. One rooted in wellness, history, and glamour. Karlovy Vary’s opulent architecture and thermal waters attract travellers seeking restorative experiences.
Each summer, the town becomes an international cultural stage during the Karlovy Vary International Film Festival, drawing filmmakers, artists, and celebrities. A luxury stay at the iconic Grandhotel Pupp places guests at the heart of the festival’s social and cultural life, blending cinema, spa rituals, and refined dining.
With Michelin-recognised dining, a strong calendar of classical music and arts, newly opened luxury hotels, and regions easily accessed by train, Czechia offers a sophisticated alternative to Europe’s more saturated destinations.
