Youth travel brand Contiki has launched a complete brand refresh.
The tour operator’s new look is to mark 60 years in business.
Contiki’s says the new look is an expression of its values. Dominated by a colour dubbed ‘Contiki Green,’ the goal is to lean into “the energy, power and wonder of the feelings the brand creates on trips.”
The green hue is also symbolic of the brand’s latest achievement — realizing its goal of becoming entirely carbon neutral beginning this month.
Simon Llanos, Contiki chief marketing officer, explains the identity process. “During these strange times, we took some time to really understand what our travellers will want when the so-called ‘new-normal’ arrives.”
“One thing the pandemic brought into significant focus was the importance of our global community. When we were locked down in our homes, we were still connecting, still dreaming about travel and co-creating some inspirational content with our guests and partners.”
“Even when we couldn’t travel, those special social bonds made on Contiki trips endured – that’sunique to us.
