Celebrity Cruises has announced a new structure for its EMEA business under the leadership of Giles Hawke, VP & Managing Director Celebrity Cruises EMEA.
As part of the new structure, Claire Stirrup has taken on an extended remit as Senior Sales Director EMEA, overseeing all sales for UK & Ireland and EMEA.
In addition, Jody Wallace has been promoted to Commercial Marketing Director EMEA and joins Mr Hawke’s EMEA leadership team to grow the region’s footprint.
The new EMEA sales structure, under the leadership of sales veteran Claire Stirrup, will enable Celebrity to drive best practice, improve efficiencies and accelerate growth in key EMEA markets working in partnership with key trade & international representation partners across its global territories.
Claire Stirrup, Senior Sales Director EMEA said: “The new EMEA sales structure for Celebrity will transform how we conduct business in key international markets, driving efficiency and effectiveness to allow the total EMEA sales team to closely align on core business objectives across the entire region”.
In addition, Gerard Nolan, Associate Vice President Commercial, EMEA will take on an expanded role including the commercial and revenue responsibility for Asia-Pacific region alongside his current EMEA responsibilities. Within the business for eight years, Nolan’s role will be focused on developing the long-term strategy and help deliver best practice and revenue growth across all regions.
Giles Hawke, VP & Managing Director Celebrity Cruises EMEA added: “2024 is a pivotal year for the brand as we really look to accelerate growth in the premium cruise space. The newly formed EMEA leadership team will enable us to have one clear global vision, that will deliver increased revenue and enable best practice in our sales, revenue and commercial areas internationally.
“With the arrival of Celebrity Apex in Southampton in May and a further five ships in Europe for summer 2024, there is so much opportunity for us to grow our European business and we are now structured effectively to drive this.”
