Choose Chicago – the official destination marketing organisation for Chicago – has appointed Kristen Reynolds President and Chief Executive.
Ms Reynolds formally takes over the role on May 5. She joins Choose Chicago from Discover Long Island, where she was also President and CEO.
“Kristen Reynolds is a proven leader in the tourism industry and we welcome her to Chicago,” Mayor Brandon Johnson said. “With major global events on the horizon and our city continuing to break tourism records, Kristen’s leadership will be instrumental in strengthening Chicago’s position as a top destination for visitors, conventions, and business investment.”
Chicago’s tourism industry is a key driver of the city’s economy, and Ms Reynolds’ hiring highlights a strong commitment to growth, innovation, and global visibility.
“Chicago is a world-class city with unparalleled cultural, culinary, and business assets, and I am honored to take on this leadership role at Choose Chicago,” Ms Reynolds said. “I look forward to working with the incredible team, city officials, and industry partners to continue elevating Chicago’s global reputation, attracting visitors and driving economic impact across Chicago’s 77 neighborhoods.”
Ms Reynolds steps into the role at a pivotal time as Chicago builds on record-breaking tourism momentum heading into the spring and summer months. In 2024, Chicago drove historic hotel revenue and tax collections while earning Condé Nast Traveler’s “Best Big City in the U.S.” title for an unprecedented eighth consecutive year.
“With her experience working on both the state and DMO level, Kristen is a dynamic and visionary leader who understands the critical role tourism plays in Chicago’s economy,” Glenn Eden, Chair of Choose Chicago’s Board of Directors, said. “Her track record of driving growth, fostering strategic collaborations, and championing destination marketing makes her the perfect choice to lead Choose Chicago into its next chapter.”
