Choice Hotels EMEA has appointed Tobias Reinecke as Head of Development Investment and Portfolio Growth joining the Leadership Team.
He has been with Choice Hotels EMEA since September 2022, and has been promoted from his previous position as Director Investment and Strategic Partnerships.
Leading the Development Team, and representing Choice Hotels in the EMEA development community, Mr Reinecke will spearhead initiatives to achieve Choice Hotels EMEA’s ambitious growth strategy and to enhance the EMEA portfolio.
David Beers, CEO of Choice Hotels EMEA said: ”We are excited to promote Tobias to Head of Development Investment and Portfolio Growth which sees him join our Leadership Team.
“Since joining Choice in September 2022, Tobias has made a significant impact on the Development team, particularly by delivering deals to grow our current portfolio and enhancing our capabilities in evaluating investment-led opportunities.
“His commitment to Choice Hotels’ growth and development in EMEA alongside his leadership, strategic mindset and deep operational expertise makes him the ideal candidate to complete our Leadership Team.
“Throughout 2025, the Leadership team will focus on the growth of our portfolio and expanding our brand presence across EMEA. We will enhance our value proposition to better serve our stakeholders and increase proprietary brand contribution to deliver sustained success and, as a team, look forward to fostering a culture of innovation and collaboration so we can unlock new opportunities in the region.”
Commenting on his new role Tobias Reinecke said: “I am pleased to take on the role of Head of Development Investment and Portfolio Growth to drive the growth of our portfolio and awareness of Choice Hotels across the region.
“I look forward to working closely with my Leadership Team colleagues to drive our vision forward and contribute to the continued success of Choice Hotels in EMEA.”
Choice Hotels EMEA is focused on strategic growth across the region, which currently counts over 400 open hotels located in 17 countries across 4 hotel brands including Ascend Hotel Collection, Clarion, Comfort, and Quality.
