Celebrity Cruises has really got it right on how to motivate and reward Irish travel agents to sell its upmarket product. The cruise line is launching, with effect from 1st November, the most lucrative reward scheme that the travel industry has ever seen.
The Rewards scheme has been developed with agents, for agents, and gives the opportunity for the agent to earn points against every booking and to receive rewards in return – including cruises – so that you, the agent, will have complete flexibility in your choice, whether it is cruises, more luxury brand items, or fantastic experiences – it is entirely up to you.
The new rewards scheme is also integrated with the e-learning programme of Celebrity Cruises.
Because the values of the these rewards have a potential high value they will be subject to tax, but individual agents need not worry as they will have no liability as Celebrity has agreed with the Revenue Commissioners that it will pay the relevant taxes.
