Celebrity Cruises has launched its most ambitious trade campaign yet alongside the biggest sale of the season, rewarding 200 top selling agents across EMEA with an exclusive sailing on Celebrity Apex.
Running through wave season, the initiative combines immersive experiences awaiting on board for agents with the brand’s biggest ever sale for wider consumers.
With savings of up to 60% on the second guest and added rewards for agents, Celebrity is reinforcing its commitment to partners while driving strong consumer demand during peaks.
Affectionately known as The Big One, the premium cruise line’s latest Celebrity Moments campaign is making dreams come true for 200 agents across EMEA who will win a coveted place on a three-night sailing from Lisbon to Southampton on the award-winning Celebrity Apex. Running until 2nd March 2026, places on the sought-after sailing will be awarded to the top 200 sellers of Celebrity Cruises during the wave season, as well as through Wildcard entries on offer via its Facebook group, Celebrity Loves Agents.
Agents will be able to soak up incredible experiences on Celebrity Apex, the second ship in Celebrity’s innovative Edge Series which offers endless ways to escape at every turn.
From elevated food and drink offerings across its 29 restaurants, bars, and lounges, to sought-after spa and wellness amenities, and high-energy entertainment that rivals performances on land. For the winning partners, the prize includes a one-night pre-cruise stay in Lisbon on 4th May, an ‘All Included’ three-night sailing on Celebrity Apex from 5th – 8th May 2026 from Lisbon to Southampton, including meals, drinks, Wi-Fi and flights from the UK to Lisbon, while accommodation and meals on board are also included for a guest of the winner.
Winners will also be treated to a number of bespoke, surprise and delight moments onboard, designed with agents in mind to elevate their experience and truly make it the trip of a lifetime.
Nicola McNeish, Sales Director for Celebrity Cruises UK & Ireland, said: “As we head into the busiest sales period of the year, we’re excited to reveal our latest Celebrity Moments campaign, alongside the biggest sale we’ve ever offered.
“Our travel partners are absolutely critical to our success, and with our latest campaign, we’ve listened to exactly what they’ve been calling for: to create exclusive, meaningful experiences on board our ships, where they can come closer to the brand and benefit first-hand from its premium offering, but also fully enjoy the unique Celebrity Cruises experience.
“That’s exactly why we created The Big One, to reward our most engaged partners, whether earning their place as top sellers or demonstrating their support, know-how and creativity via Celebrity Loves Agents, everyone is in with the chance of winning big this Wave.”
Further supporting travel partners through the busy peak season, Celebrity Cruises is offering up to 60% saving on the second guest, alongside up to £500 in additional savings or $600 in onboard spend. These savings apply to bookings made between 9th December 2025 and 2nd March 2026 across all sailings until 30th April 2028, making it the line’s biggest sale ever.
On roundtrip European sailings from 1st May next year, guests can also upgrade to Celebrity’s All Included package, which combines a Classic Drinks Package and Wi-Fi from only £50 per person, per day – offering exceptional value and savings of up to £560 per couple based on a 7-night sailing.
Agents will also earn double Celebrity Rewards of £10 per booking across all bookings made within the period, allowing them to either treat themselves or surprise and delight their customers with a gift on board when they sail. Celebrity’s sales team will also be on the road visiting partners and recognising those going the extra mile with on-the-spot rewards. Further support is available for partners through the brand new Celebrity Cruises Selling Guide which is available now, alongside training webinars and a suite of tools, resources and guides which can be accessed via Celebrity Central.
Travel partners are encouraged to sign up to the Celebrity Loves Agents Facebook page for all the latest news and updates, alongside its Wildcard Wednesdays which offers additional opportunities to scoop a ticket to The Big One.
For more information on Celebrity Cruise’s latest offers and campaigns, and to access training and resources, please visit www.celebritycentral.co.uk.
