Brand USA – the destination marketing organisation for the United States, in partnership with Aer Lingus, American Airlines and British Airways – has announced the dates for its annual UK and Ireland MegaFam: 25 September to 3 October 2024.
This will be the 9th iteration of the UK & Ireland MegaFam, which will see 60 UK and Irish agents experience a number of itineraries in the USA this autumn. For the first time, Brand USA will partner with Aer Lingus for the trip, alongside long standing airline partners, British Airways and American Airlines.
The multi destination familiarisation trip is a rare opportunity for agents to connect with leading local businesses on the ground, and gain valuable first hand destination knowledge. Six distinctive itineraries will explore the diverse landscapes and cityscapes of a number of US destinations including; Arizona, North Carolina, South Carolina, Florida, Colorado and Michigan.
Concluding a rich itinerary of excursions, this year’s finale will take place in Chicago, Illinois. The signature event will bring all agents together for a grand celebration and the chance to share anecdotes and highlights, amplifying their experiences and increasing destination knowledge across the groups.
Agents will have the opportunity to win a place on the trip through participating in an incentive that will run from 13 May to 30 June.
Jackie Ennis, vice president, Global Trade Development for Brand USA: “The annual MegaFAM is hugely valuable for the success of our UK and Irish agents to gain in depth product knowledge first hand, and learn about the vast range of experience the US can offer beyond the gateways. We are delighted to be partnering with Aer Lingus for the first time this year, alongside American Airlines and British Airways, which will allow us to continue to highlight new routes and the huge accessibility to US destinations from the UK and Ireland.”
