Gianluca Laterza has been appointed Senior Sales Director for Europe for Spain-based leading travel technology company BEONx.
Based in Romeand reporting to Vikas Bajaj, Mr Laterza will lead all core commercial activities across the region while growing relationships with hoteliers and helping them to optimise their total profit.
He joins BEONx from Tripadvisor, where he was Territory Manager and has over 10 years of experience in the industry.
This appointment comes after BEONx recently announced its evolution to be a total profitability platform and change of identity from Beonprice to BEONx to reflect the new offering to hoteliers around the world.
It said this appointment forms part of its commitment to long-term sustainable growth and to hire top talent globally.
Announcing the appointment, Vikas Bajaj, SVP of Sales from BEONx said: “Gianluca has a wealth of experience in the European hospitality industry, with over 10 years adding value to hoteliers across the region. He is passionate about the travel and hospitality world, and we are confident that his enthusiasm and knowledge will empower revenue managers to ultimately build sustainable profitability opportunities for their properties that take into account the whole guest journey and not just the room”.
Gianluca Laterza added: “RevPAR is a thing of the past and I am very excited by the challenge of joining a company where total profitability – taking into account the whole guest experience – is the focus along with making that profitability sustainable. I look forward to working with the whole BEONx team as we continue to grow our business in Europe.”
BEONx is a leading travel tech company committed to leadership the future of revenue strategy and building the path to total profitability to hotels.
The company has more than 2,000 customers in more than 30 countries, including international hotel brands such as Catalonia, Iberostar, RIU, Labranda Hotels & Resorts, HM Resorts, Holiday Club Resorts, Dreamplace, Hospes and Room Mate, among others.
