Belfast International Airport Unveils Latest Element of Passenger Retail Transformation

Belfast International Airport and its retail project partner Lagardère Travel Retail have unveiled the latest transformation to the airport’s fast-evolving passenger retail offering.

This week sees the transition to a new Aelia Duty Free walkthrough outlet, bringing a blend of Duty Free, Food & Beverage and Travel Essentials into one seamless retail experience.

Transition to the new store begins this month and will provide a new walkthrough experience for passengers as they leave the security hall and enter the duty-free store before exiting into the Departures concourse. This latest phase is part of the ongoing five year £100m investment plan that was launched in October 2023.

The transformation of this retail space at Belfast International Airport will include an expanded portfolio of global and local brands such as Jo Malone and Rituals with Charlotte Tilbury and Creed set to launch in the coming weeks. It also features the debut of White Star Coffee Co., a locally inspired dining concept that elevates the food and beverage experience at the airport.

A standout addition is the new Discover Belfast store, now embedded within the Aelia Duty Free environment. This dedicated space celebrates the best of Northern Ireland, allowing travellers to explore regional icons such as the Titanic, famously built at Belfast’s Harland and Wolff shipyard. Discover Belfast champions local excellence, from souvenirs and premium confectionery to exclusive products from homegrown brands.

Dan Owens, CEO of Belfast International Airport, added: “This next phase of our redevelopment continues to elevate the passenger experience at Belfast International Airport. The new retail and dining offer not only brings iconic names to our terminal but also proudly showcases the best of Northern Ireland to the world.”

Peter Newbould, CEO of Lagardère Travel Retail UK & Ireland, commented: “Our vision is to reimagine the airport journey by blending global brands with authentic local experiences. With this transition, we’re not just enhancing retail—we’re creating moments of discovery and inspiration for every traveller passing through Belfast.”