Barbados Tourism Marketing Inc (BTMI) has signed a multi-year official marketing partnership deal with golf’s PGA Tour.
The agreement sees BTMI become an official tourism sponsor of the PGA Tour and PGA Tour Champions.
The agreement, through 2027, will see Barbados Tourism engage across the PGA Tour landscape, including through digital activations and creative content as well as at PGA Tour tournaments. The partnership will showcase Barbados as a world-class destination for business, recreation and leisure.
“We are pleased to welcome Barbados Tourism into our PGA TOUR family as an Official Marketing Partner and introduce our players and fans to this country’s rich culture,” said Brian Oliver, PGA TOUR executive vice president, Corporate Partnerships. “Some of the best golf courses in the Caribbean call Barbados home, and we look forward to showcasing the island as a premier tourist destination to our fanbase.”
The island is home to seven world-class courses, including Westmoreland, Apes Hill, Barbados Golf Club, Rockley Golf Club, Sandy Lane Old Nine, Sandy Lane Country Club and Sandy Lane Green Monkey Golf Course. These golf courses will be at the centre of Barbados’ marketing efforts at various PGA Tour events.
Earlier this week, BTMI announced Andrea Franklin as its new CEO and Cheryl Carter as its next chief operating officer.
