Barbados Tourism is continuing its work to position the Caribbean island country as a top global golf destination by introducing the new Barbados Legends event; which will include many of the sport’s greats.
The event will be headlined by former Masters and Ryder Cup winner; Welsh golf legend Ian Woosnam.
Barbados Tourism Marketing Inc. (BTMI) will be the principal sponsor of the event; the newest edition of the globe-spanning PGA Legends Tour, to be held from May 3-5 at the redesigned Apes Hill course in Barbados.
Craig Hinds, Acting Chief Executive Officer of the BTMI, said the organisation was proud to align itself with this esteemed tournament.
“It is fitting that the Legends Tour will unfold against the stunning backdrop of Apes Hill, one of Barbados’ top golf courses. The Legends Tour, an integral part of the esteemed European Tour Group, has chosen Barbados as the stage for this inaugural event in May. This is not merely a golf tournament; it is an opportunity for Barbados to showcase its allure to affluent individuals, hailing from North America, Europe, Asia, and Africa.”
The strategic timing of this tournament aligns with the organisation’s vision to attract high-net-worth individuals from the UK and US, two key markets where Barbados has enjoyed robust visitation.
In addition to this event, the BTMI has partnered with PGA TOUR as the Official Tourism Sponsor of the PGA TOUR and PGA TOUR Champions.
“The Legends Tour, coupled with our partnership with the PGA TOUR, serves as a beacon, illuminating Barbados as an investable destination. It showcases not just the excellence of our golf courses but also the warmth of our hospitality and the richness of our culture,” said Mr Hinds.
Ian Woosnam said: “It is an honour to welcome the Legends Tour to Barbados and an even greater honour to host an event at Apes Hill Barbados as an ambassador for the resort. It will be great to welcome the guys back to Barbados after 15 years. The course is simply breath-taking, serving up a series of stunning holes with views over the Atlantic Ocean and Caribbean Sea. Knowing many of the players on the Tour, I can say first-hand how much they will love the course and it promises to be one of the most anticipated tournaments on the Legends Tour schedule for 2024.”
