
Avalon Waterways has announced a brand-new offer and agent incentive designed to reward both travellers and agents in Ireland as part of its continued focus on the market.
As part of a new Black Friday offer, all new Avalon Waterways bookings for 2026 sailings will now receive €100 onboard credit per booking. This credit can be used onboard for a range of experiences, including optional excursions, drinks, or onboard purchases, giving travellers even greater value on their river cruise holiday.



In addition, Avalon Waterways has introduced a brand-new exclusive agent incentive. For every Avalon Waterways cruise booked, travel agents in Ireland will automatically be entered into a prize draw to win a European river cruise for two in 2026. The prize includes:
- A European cruise for two
- Flights from Dublin
- Two sharing a cabin aboard one of Avalon’s award-winning Suite Ships
Phil Shipman, UK and Ireland Trade Director for Avalon Waterways, said: “After phenomenal support from the Irish market, we’re delighted to introduce these new incentives for both our valued agents and their clients. Our Black Friday onboard credit offers added value for travellers, while our new agent prize draw is a fantastic way to recognise the continued contribution of our trade partners in Ireland. We look forward to seeing continued strong engagement from our travel trade partners.”



These exciting new announcements come as Avalon Waterways continues to offer fixed price flight inclusive pricing across a wide range of European cruises from just €2399 per person including flights from Dublin. Enjoy Danube Dreams, Bonjour Bordeaux, Romantic Rhine, Tulip Time or Active & Discovery in Holland and Belgium for example – all from €2399.
Avalon is renowned for great customer service and for the views offered onboard. No other fleet of river cruise ships feature the award-winning Avalon Panorama Suites (SM) which are thirty percent larger than the industry standard and offer river cruising’s only Open-Air Balcony. Avalon cabins are set up so the beds are facing outwards meaning guests can enjoy the floor-to-ceiling panoramic windows day and night and wake up to a new view every morning.
Additionally, Avalon Waterways’ River cruises feature many inclusions as standard, including full-board dining, complimentary regional wine or beer at mealtimes, as well as soft drinks, daily ‘happy hour’, which includes complimentary drinks, plus included excursions and gratuities. On-board dining options include the main dining rooms which offer four course sit-down meals designed exclusively by the Head Chef but with flexible mealtimes; a more informal dining room for snacks and light bites, plus the Sky Grill located at top of the ship which is a fantastic setting for outdoor barbecues.




