Paul Baker has been appointed President of Atlantis, The Palm – Dubai’s only marine and
entertainment resort destination, which is home to the world’s largest water park, Atlantis Aquaventure.
Directly reporting to Philippe Zuber, CEO of Kerzner International, Mr Baker – who has worked all over the world in senior tourism roles – will lead all operations, strategic direction, management, and continued growth of Atlantis Dubai. This includes additional responsibilities of all Administrative, Commercial, Retail, Food and Beverage, Banqueting and Events, Marine and Waterpark and Recreational Services across the destination.
“Paul’s appointment sets an exciting tone for the future for Atlantis Resorts, as we continue to build on the exceptional success of our iconic and industry-leading brand, that has captured the imagination of so many,” said Philippe Zuber, CEO of Kerzner International.
“Atlantis is an incredible success story, it continues to be the leading resort in its destination, and is legendary around the world. I am delighted to welcome Paul to become part of the Kerzner legacy, he brings a wealth of experience and acumen, and I trust that under his expert guidance and leadership, Atlantis will reach even greater heights, continually surpassing our guests’ expectations and creating moments that are extraordinary.”
Mr Baker joins Atlantis at a key time for the brand. After a fantastic first year, Atlantis The Royal grows from strength to strength, and Atlantis, The Palm continues to break records, achieving the highest year-to-date revenue in resort history for the first half of 2024.
