Australia’s largest family-owned tour and river cruise company, APT Travel Group, has today launched a fresh visual identity and a refined market focus for Travelmarvel, aimed squarely at the growing premium travel segment. The move reflects APT Travel Group’s long-term strategic investment in the premium market, a space which it believes will be integral to future growth.
Travelmarvel offers flight inclusive packages from regional airports including in Cork, Dublin and Shannon, making it easier and more convenient for Irish travellers to access Travelmarvel’s river, yacht and small group holidays in Europe and Asia
The strategic step forward strengthens APT Travel Group’s position as a global leader in river, yacht and small ship cruising, and small group and escorted tours, now offering a clear brand identity: 4-star premium flexible travel with Travelmarvel.
Paul Melinis, Managing Director of Travelmarvel for UK & Ireland, says, “Our vision is clear – the market is shifting, and we are determined to meet evolving traveller expectations with the rebranded identity launch of Travelmarvel, allowing us to speak directly to the premium customer with the tone, product, and experience they are seeking.
“For our trade partners, the rebrand of Travelmarvel brings greater clarity, better focus and new opportunities. Agents will continue to work with the same friendly call centre team, now equipped with dedicated Travelmarvel experts specially trained to support and grow premium sales with confidence. They’ll also benefit from targeted sales and marketing tools designed to resonate with premium customers, clear brand messaging to simplify client matching, and ongoing commission structures and trade support, which remain unchanged.”
Travelmarvel aims to lead in the premium category, delivering great value, freedom and curated itineraries with APT Travel Group’s signature standard of care. The rebranded identity of Travelmarvel reflects one of the most complete and flexible portfolios in global experiential travel, supported by a strong team, rooted heritage, and passion for customer excellence.
The new 2026 Europe Cruise and Small Group Tour Collection is on sale now with exclusive savings up to €1,000 per person plus save up to €200 free onboard credit.
APT has also launched a brand-new website for Travelmarvel to improve agent experience online. For more information, visit: www.travelmarvel.com
