Amadeus to Launch New Cruise Booking Tool

Amadeus will roll out an upgraded cruise booking tool for travel agents in the New Year. Diane Bouzebiba, Managing Director UK and Ireland, said: “For Amadeus, cruise business has traditionally been a strong area but this year has been a little bit difficult for cruising. We have made the most of this difficult period for the industry to look at new ways to sell cruises.”

A new B2B selling engine with extended content and functionality will be rolled out to agents in the first quarter of 2013. “We are currently working with ‘driver customers’ to identify ways forward,” she added.