Air France has unveiled a new advertising campaign to further support its strategy to move upmarket and accompany the launch of its new products.
The campaign mark the brand’s return to the television medium in France with the broadcast of its brand video, first revealed in spring 2022. In line with this commercial, the new campaign – comprising eleven visuals and videos – will be gradually rolled out across France and in several of the airline’s strategic markets.
Designed in collaboration with the agency Aura by Omnicom, the new advertising campaigns showcase the expertise of French creative professionals and reflect the airline’s ambition – to offer its customers the best of France and take elegance to new heights.
The campaign highlights Air France’s emblematic colours – dark blue, luminous white, and touches of red, which are now even more striking. This bolder and more vivid tone powerfully underscores the unique French-style travel experience – the airline’s signature – as well as its attention to detail.
The launch of free, high-speed wifi on board, a new mattress pad for enhanced comfort in the Business cabin, and complimentary champagne served in all cabins are just some of the featured products and services demonstrating Air France’s commitment to delivering an exceptional experience to all its customers. Through its focus on excellence down to the smallest detail, the campaign celebrates Air France’s unique brand identity and travel experience, both on board and on the ground.
