Air Canada Appoints The PC Agency to Drive its Communications Across EMEA and India

Air Canada has appointed international luxury travel consultancy The PC Agency to support its PR and communications across Europe, the Middle East and Africa (EMEA) and India.

This follows the recent news that the PC Agency has gone global, building its footprint around the world, and offering both new and existing luxury clients PR and trade marketing support across the travel industry, for airlines, luxury hotels, destinations and cruise lines.

Air Canada announced today an agreement with BOC Aviation Limited (“BOC Aviation”) for the placement of eight Boeing 737-8 aircraft. (CNW Group/Air Canada)

As Canada’s largest airline and flag carrier, Air Canada provides direct services to six continents, boasting a state-of-the art fleet of over 350 aircraft, including regional partners.

The PC Agency will represent the award-winning airline across the UK, Europe, Middle East, India, and Africa, to help promote transatlantic travel on Air Canada to Canada’s key cities and beyond.

Paul Charles, Founder and CEO of the PC Agency, said: “Air Canada is one of the most hospitable and distinctive of airlines, with over 85 years of flying experience across the Atlantic and a remarkable, award-winning track record. 2025 and beyond will be a transformational year for Air Canada and we’re looking forward to further boosting awareness about their superior product and customer service, as well as their ongoing impressive changes.”

Margaret Skinner, Air Canada Senior Director of Sales for EMEAI, said: “The summer 2025 schedule features some exciting additions like Naples and Porto, and even more connectivity with Canada. We look forward to working with the PC Agency to raise the airline’s profile in the region. With one of the busiest summer schedules ever and award-winning services for our loyal customers, Air Canada offers seamless journeys to Canada and beyond.”

This news comes as Air Canada gears up to operate one of its busiest ever summer schedules, allowing more visitors to experience Canada’s cosmopolitan cities and beautiful landscapes.

This year’s expanded schedule will offer over 100,000 weekly seats from 30 destinations across Europe and North Africa in the peak of Summer 2025. It will feature new routes from the Italian city of Naples and Portugal’s second city, Porto, taking off in summer 2025, bound for Air Canada’s Montreal hub. It also includes expanded capacity on existing routes and the relaunch of flights from London Heathrow to Ottawa and Prague to Toronto.