HomeTravel NewsAir Canada And Amadeus Expand Strategic Partnership

Air Canada And Amadeus Expand Strategic Partnership

As New Distribution Capability (NDC) technology continues to present new opportunities for airlines worldwide, Air Canada and Amadeus have strengthened their partnership. Air Canada will allow access to its complete range of NDC-sourced content via the Amadeus Travel Platform, utilizing Amadeus’ IT solution, Altéa NDC, which enables personalized and tailored travel retail experiences. Furthermore, Air Canada’s traditionally sourced content (EDIFACT) will now be available worldwide to travel sellers and corporations that use the Amadeus Travel Platform.

“Amadeus and Air Canada have a long-standing history of partnering to improve the travel experience and empower travel sellers. We’re proud to take this significant next step by offering our NDC content for the first time through a GDS. Now Agencies and Travel Buyers will have access to our most complete range of content and be well-equipped for the introduction of new products and capabilities,” said Mark Nasr, Senior Vice President, Products, Marketing & eCommerce at Air Canada. “For buyers and travellers, this means their preferred agency, whether a local independent or large travel management provider, will be able to offer a broader range of rich Air Canada content, travel options and services via the Amadeus Travel Platform at the most competitive prices.” 

Being an Amadeus Altéa customer for its passenger service system, Air Canada will enjoy the benefits of a single passenger name record (PNR) for efficiently managing the end-to-end passenger experience. This will also result in increased efficiency and seamless integration of Altéa NDC with the Amadeus Travel Platform, facilitating travel sellers to conveniently shop, book, and manage NDC-sourced travel content.

“We’re pleased to build on our strategic partnership with Air Canada, providing the airline technology to manage distribution of its NDC content with full integration through the Amadeus Travel Platform,” said Rajiv Rajian, Executive Vice President and Chief Commercial Officer, Americas, Amadeus. “It is important to us that our travel seller customers have choice and access to the best offers via the Amadeus Travel Platform. With our expanded partnership, Air Canada will have the capabilities to distribute tailored and enriched offers and will provide Amadeus travel seller customers with its full range of NDC content.”

This partnership builds upon a successful history of collaboration between the two companies, resulting in a modern reservation system, new website and mobile app functionalities, an industry-leading loyalty shopping and redemption experience, and expanded connectivity to partner airlines around the world.

Stephen Aherne
Stephen Aherne
A graduate of Multimedia in DCU, Stephen has previously worked as a production assistant on several TV shows and as cinematographer on an award winning short film. He is passionate about content creation, particularly film and photography.

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