Abu Dhabi-based travel company Masarra has announced its official launch as a premier Destination Management Company (DMC).
Founded just last month, Masarra is committed to offering bespoke experiences with precision, creativity, and an unwavering commitment to quality and service excellence.
Empowering tour operators globally, Masarra’s mission is to present a seamless platform for delivering exceptional and memorable experiences. The DMC will cater to a wide range of market segments; from FIT and MICE; to Cruise and Weddings. Masarra will ensure offering comprehensive tailored solutions to the unique global travelers’ needs.
The company aims to advance the industry by seamlessly combining pioneering technology with local expertise, curating customised journeys for both business and leisure travellers. Masarra said it will ensure the highest standards of quality, and health and safety across all its services by partnering with selected luxury hotels, adventure operators, cultural institutions, and local entities.
“As a digitally enabled DMC rooted in Abu Dhabi, Masarra will bring a fresh approach to destination management,” said Asif Parkar, General Manager of Masarra. “Our aim is to not only promote iconic destinations but also spotlight hidden gems through unique, personalised experiences. We are here to disrupt the tourism industry by offering innovative solutions that respond to the needs of modern travelers while supporting the region’s long-term vision for sustainable tourism. As a reliable in-destination delivery partner, we will ensure maximum visitor satisfaction at every stage of the journey.”
Masarra is also committed to creating inclusive experiences, developing products that are fully accessible. The company will foster sustainability through collaborations with local communities to promote responsible tourism.
