Last weekend’s Aer Lingus College Football Classic, held at Dublin’s Aviva Stadium, has set new viewership records and delivered a significant economic impact, highlighting Ireland’s growing reputation as a prime destination for international sporting events.
The highly anticipated game, which saw Georgia Tech defeat Florida State University in a nail-biting finish, was broadcast live on ESPN in the United States and attracted a staggering 5 million viewers.
This marks ESPN’s highest Week Zero audience since 2019 and sets a new record for a College Football game held in Ireland on any network.
Additionally, ESPN’s College GameDay Built by The Home Depot, which was broadcast live from Dame Street in Dublin, garnered an impressive 1.6 million viewers and 2 million viewers in the final hour, further underscoring the event’s popularity. This is up 41% over previous most-watched Week 0 show in 2022.
The Aviva Stadium was a sell-out with 47,988 fans in attendance, including 28,406 international visitors. Of these, 25,909 were US visitors who stayed in Ireland for an average of seven nights, significantly contributing to the local economy. An additional 2,497 visitors came from 25 other countries, highlighting the global appeal of the event.
The festivities around the game extended far beyond the football, with 45 business, academic, political, community, social and sporting events taking place throughout the week as part of the ‘Much More Than A Game’ initiative. These activities have fostered strong international ties and generated a substantial economic impact. According to a preliminary report by Grant Thornton, the direct economic benefit to Ireland from this year’s event is estimated to be over €115m.
“We are thrilled with the overwhelming success of this year’s Aer Lingus College Football Classic in Dublin, which is #MuchMoreThanAGame,” said Padraic O’Kane, Co-Founder of the Aer Lingus College Football Classic. “The record-breaking viewership and sold-out game demonstrates the increasing interest in college football and reaffirms Dublin’s position as a top destination for international sporting events. The economic benefits to Ireland, both immediate and long-term, are substantial, and we look forward to continuing this tradition in the years to come.”
Looking ahead, the announcement of the 2025 Aer Lingus College Football Classic between Iowa State and Kansas State, known as “Farmageddon,” further builds on this momentum. Scheduled for August 23rd, 2025, this historic rivalry game promises to deliver another exceptional weekend of sport and cultural exchange in Dublin.
