Destination St John’s in Newfoundland – which is set to welcome a lot more Irish visitors this summer when WestJet operates its 4.5-hour non-stop Dublin – St John’s service – has launched a new dynamic, responsive website, www.destinationstjohns.com, in response to changing consumer demands, such as access from smartphones, and to better reflect the destination’s brand. 
Cathy Duke, Chief Executive, said: “As the lead tourism sales and marketing agent for the greater St John’s area and the St John’s Convention Centre, we have to keep refreshing our marketing tool kit. We are in a very competitive market. There are seemingly endless worldwide choices for meeting/event planners and individual travellers. Our goal is to be top of mind when considering their next vacation or convention destination. We have to put our best foot forward and provide our sales team with exceptional tools to sell the destination.”
In 2011 Destination St John’s launched a new brand, Colourful Encounters, and the new website reflects that brand.
Rhonda Hutton, Director of Marketing, added: “As the capital city and the largest urban centre in the Province, we have to showcase our ability to host large events and sell what sets Newfoundland and Labrador apart from our competitive set: wide open spaces, dramatic coastlines, and a unique cultural experience. We are considered an exotic destination. We need to showcase that with the website; yet it has to be a highly functioning tool, easy to navigate and responsive. We are delighted with the end result.”
