Jamaica has used the occasion of the third annual Global Tourism Resilience Day to reinforce its commitment to sustainability and resilience in tourism.
As a key highlight of the third Global Tourism Resilience Conference, the day emphasised reflection, renewal, and future-proofing the industry against disruptions and shocks.
Held at the Princess Grand in Hanover (Jamaica) from 17-19 February, the three-day conference – initiated during the pandemic by Jamaica – gathered industry leaders, policymakers, and sustainability advocates to explore strategies for enhancing tourism resilience. On the final day of the conference, participants were treated to various destination excursions to give them a taste of Jamaica’s tourism offerings at one of the many adventure parks, Jamwest.
Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, said: “As we observe Global Tourism Resilience Day for another year, we are reminded of the importance of raising awareness about building resilience across our sectors and creating spaces for dialogue and transformative action.
“Tourism is not merely about leisure or sightseeing. It is the lifeblood of many economies, a catalyst for world development, and a critical pillar in the architecture of global growth. For developing countries in particular, tourism represents a path to empowerment, job creation, poverty alleviation, and the preservation of cultural heritage. It fosters cross-cultural exchange, promotes tolerance, and deepens our shared sense of humanity. We must future-proof it.”
Under the theme “Building Tourism Resilience through Digital Transformation,” the conference reinforced the importance of sustainable practices in ensuring the industry’s long-term vitality.
Through collaborative dialogue and shared best practices, Jamaica reaffirmed its position as a thought leader in global tourism resilience, setting the stage for continued innovation and sustainable growth.
“This conference serves as a pivotal platform to inspire collective action and innovative thinking. As we look towards the future, sustainability must be at the core of tourism development to ensure resilience and growth,” said Professor Lloyd Waller, Executive Director of the Global Tourism Resilience Centre.
The third Global Tourism Resilience Conference and commemoration of Global Tourism Resilience Day, has reaffirmed Jamaica’s thought leadership and the industry’s commitment to sustainability, setting the stage for continued collaboration and innovation. As the global tourism landscape evolves, the conference underscored the importance of resilience and sustainability in shaping the future of travel.
