Fiji is launching a new first-of-its-kind initiative – Loloma Hour – inviting visitors to spend an hour making a positive environmental, cultural, or community impact during their stay.
Dubbed ‘the world’s first happy hour for the environment,’ Loloma Hour embodies the Fijian spirit of Loloma: acting with generosity, driven by love. Whether planting coral, restoring mangroves, or engaging in cultural traditions, travellers can leave a positive mark on Fiji while experiencing its unique way of life.
A New Approach to Sustainable Travel
Tourism Fiji created the ‘Loloma Hour’ initiative as part of the country’s overarching sustainability goals that aim to preserve its natural beauty and cultural heritage by unifying and amplifying sustainability efforts across Fiji’s vital tourism industry. The goal in the first year is for Loloma hour is to contribute at least 5,000 hours towards sustainability efforts across Fiji, ensuring meaningful impact for the ecosystems, coastlines and deeper engagement with local communities.
With travellers becoming more conscious of their environmental and social impact, Loloma Hour not only enhances Fiji’s appeal to eco-conscious travellers but also strengthens its reputation as a destination that prioritises cultural and environmental stewardship.
“True happiness comes not just from what you take, but what you give,” says Srishti Narayan, Chief Marketing Officer, Tourism Fiji. “Loloma Hour gives visitors a chance to help preserve what makes Fiji so special—its people, environment, and traditions.”
How It Works
Visitors can take part in Loloma Hour through partnering resorts, hotels, and tour operators across Fiji, with activities spanning four key pillars:
· Giving Back to Wildlife – Conservation walks, marine research, and species protection. Activities include: guided nature walks, manta ray or iguana conservation and planting the native trees that sustain them
· Giving Back to the Community – Experience Fijian culture firsthand, whether it’s through traditional cooking classes, storytelling sessions, or village visits. These activities keep local traditions alive, support rural communities and create a deeper connection to Fiji’s stories, customs and way of life.
· Giving Back to the Reef – Fiji’s coral reefs are among the most stunning in the world, but they are under threat from rising temperatures, overfishing and pollution. Reef activities include marine conservation efforts like coral planting, reef-safe snorkelling programmes, and marine habitat building.
· Giving Back to the Coastline – Mangrove planting, tree restoration, and beach clean-ups to help safeguard Fiji’s coastline and the ecosystems that call it home.
Participating Resorts
Leading resorts across Fiji are embracing Loloma Hour, offering guests an opportunity to take part in sustainability initiatives during their stay. Participating resorts include:
- InterContinental Fiji Golf Resort & Spa
- Six Senses Fiji
- Nukubati Private Island
- Barefoot Kuata Island Resort
- Barefoot Manta Island Resort
- Lomani Island Resort
- Plantation Island Resort
- Captain Cook Cruises Fiji
- Vatuvara Private Islands
- Seventh Heaven Floating Bar
- VOMO Island Fiji
- Jean-Michel Cousteau Resort Fiji (JMC)
- Viani Bay Resort
- Shangri-La Yanuca Island, Fiji
- Wakaya Club & Spa
- Outrigger Fiji Beach Resort
- Likuliku Lagoon Resort
- Malolo Island Resort
- Mana Island Resort & Spa
- Sofitel Fiji Resort & Spa
- Kokomo Private Island Fiji
These resorts and operators are committed to integrating Loloma Hour into their guest experiences, further strengthening Fiji’s leadership in sustainable tourism.
To learn how to participate and find out more about Loloma Hour, visit https://www.fiji.travel/loloma-hour
