Egypt is planning to turn its popular North Coast region into a world leader in sustainable tourism.
The area is famed for having the longest Mediterranean coastline in northern Africa and is a huge attraction for holidaymakers.
The country is developing New Alamein City, on its northwestern coast, which will be a multi-use urban area with room for 3 million inhabitants.
“The state is moving steadily in implementing a well-defined strategy for the New Alamein, which is evident in the implementation of robust infrastructure,” Mohamed Kaoud, former head of the Tourism and Aviation Committee at the Egyptian Junior Business Association said in a local media interview.
“This, along with attracting foreign direct investment, implementing strong governance, strategic marketing, further infrastructure enhancement, empowering experienced national talent, establishing joint ventures with international consulting firms, and focusing on sustainability and resilience, while also developing effective plans for meetings, incentives, conferences, and exhibitions (MICE), has made the city a top investment destination, with companies competing for available opportunities.”
