After the incredible success of the Great USA Road Trip event in Dublin, in partnership with United Airlines, Brand USA is keeping the excitement alive! For Irish travel agents looking to continue the momentum, there’s a treasure trove of resources available to make promoting the USA even easier and more exciting.
Let’s talk about the Brand USA trade website – your best friend when it comes to all things USA travel. This platform is packed with stunning images, captivating videos, road trip inspiration, trip planner and inspiration guides that are just waiting to elevate your promotional game. Whether you’re curating a USA-focused campaign or sprucing up your social media, Brand USA has everything you need to bring your ideas to life in a way that’s engaging, impactful, and fun.
Brand USA helps you shine a spotlight on all 50 states (especially those with direct flights from Ireland!), five territories, and Washington, D.C., offering up experiences that go beyond the usual tourist attractions and reveal the true soul of the country. These aren’t just places on a map—they’re living, breathing stories that will inspire and ignite wanderlust in your clients.
And for those who love an iconic adventure, here’s some exciting news: 2026 marks the 100th anniversary of Route 66! Spanning from Chicago to Los Angeles, this legendary highway is the ultimate symbol of American road-tripping. It’s a fantastic opportunity for travel agents to craft nostalgic itineraries that celebrate a century of adventure on the open road.
Ready to dive in? Click here to explore the toolkit – your gateway to exploring all the ways you can promote the USA to your clients. The Great USA Road Trip may have wrapped up, but the adventure is just getting started!
