
If you’ve ever found yourself hungry to brush up on your knowledge of the USA, whether it’s a state or city you visited or somewhere completely new to you, Brand USA has you covered!
The USA Discovery Program, Brand USA’s official training platform for travel agents, isn’t just another e-learning course. It’s engaging, full of bite-sized modules, and designed to make your life easier when it comes to selling the USA. Whether you’re a seasoned visitor to the U.S or just starting to sell the States, this platform is a game-changer.
With over 60 ‘badges’ covering everything from iconic states like California and Florida to niche experiences like outdoor adventures or Native American culture, it’s tailored to help you sell smarter and faster.


We all know customers are doing their own research online these days, so when they come to you, they’re expecting more than Google can offer. That’s where the USA Discovery Program comes in! Imagine being able to confidently recommend the lesser-known charms of Colorado or talk about the culinary delights of the South like you’ve been there yourself. That’s the level of insight this training gives you. Plus, the modules are quick, with most taking under 15 minutes, and the platform remembers your progress. Ideal for busy days when you’ve got back-to-back clients but still want to squeeze in some learning or during those quieter weeks.


Brand USA is constantly updating the platform, and completing badges can unlock exclusive incentives, events, and even fam trip opportunities. Whether you’re brushing up on New York City or discovering the delights of the Great American West, there’s something here for every agent. So, if you haven’t already logged on, using desktop or mobile, consider this your sign.
Sign up or log in at www.USADiscoveryProgram.ie
Happy badge hunting!