United Nations World Tourism Organization (UNWTO) and Instagram have joined forces to produce a new tourism campaign.
The Playbook provides insights into making the most of the platform, from producing Reels, Guides and other tools illustrating how the sector is ready to welcome tourists back safely.
The aim of the initiative is to showcase destinations around the world and promote local and sustainable tourism. The publication also features case studies of small businesses and destinations that have successfully used Instagram to connect with key audiences during the pandemic.
The initiative was presented at World Travel Market 2021.
UNWTO Secretary-General Zurab Pololikashvili commented: “As parts of the world begin cautiously opening up again, now is the time to be creative in showing why tourism matters – for individuals, for our communities and for our planet. UNWTO’s partnership with Instagram will show that safe, responsible travel is possible.”