Two market-leading destinations have been announced as premier exhibitors with the Out Now Business Class LGBT Village at this year’s World Travel Market. Europe’s largest LGBT media company has also been announced as an exhibitor.
The dedicated LGBT exhibition space is hosted by the tourism networking association, Out Now Business Class (www.OutNowbusinessclass.com), which helps companies expand their reach and expertise to better cater for the lucrative LGBT tourism sector, which is currently valued at USD$181billion annual spend for 2013 (source LGBT2020 research study).
2013 is the second year ONBC has hosted dedicated LGBT market exhibition space, and this year the space has been expanded and rebranded as the Out Now Business Class LGBT Village at WTM.
Exhibitors already signed in to exhibit at the ONBC LGBT Village include Mexico Tourism Board, Greater Fort Lauderdale Convention & Visitors Bureau, Millivres Prowler – publishers of leading lesbian and gay media products DIVA and GT – Gay Times – as well as Out Now Global www.OutNowConsulting.com – the world’s leading LGBT marketing specialist organisation.
Milko Rivera Hope, Mexico Tourism Board’s Director for the UK, Ireland, Denmark, Norway, Sweden, Portugal and South Africa, said: “Mexico is a vibrant country with a wealth of outstanding unique product for all travellers. What we are really excited about is working with ONBC to help us better position this for the LGBT traveller. We are especially pleased to be showcasing this year’s new #MexicoFriendly LGBT marketing campaign, which has become a social media success driving increasing levels of consumer attention. Visit Mexico plans to extend our engagement with the LGBT segment in markets around the world as we see this as key to our strategic growth plans into 2014 and beyond.”
Richard Gray, Managing Director LGBT Market for Greater Fort Lauderdale Convention & Visitors Bureau, Fort Lauderdale said: “Fort Lauderdale has been a consistent participant in LGBT marketing since our campaigns started way back in 1996. One step we took recently has been to implement LGBT marketing into mainstream media environments. That has increased our cut-through with our target audience, as well as reinforced key brand messages about how welcoming Fort Lauderdale is to all our guests. This is both good for our LGBT guests and good for our business.”
The ONBC Marketing Masterclass on LGBT tourism is being held at WTM on Wednesday 6th November at 11.00am and all eligible delegates attending this essential-knowledge workshop will gain complimentary access to the ONBC www.OutNowBusinessClass networking association for 2014 (valued at USD$245). The LGBT Village hosted by Out Now Business Class at WTM is located at Stand EM1555 in the heart of the Europe section. Information on the final exhibitor spaces remaining can be obtained by contacting Out Now directly via [email protected].