A significant new report by World Travel & Tourism Council (WTTC) and Trip.com Group, together with Deloitte, reveals a surge of interest in sustainable tourism amongst consumers, with 69% of travellers looking for sustainable travel options.
In this report, WTTC joined forces again with the Trip.com Group and its consumer brands Trip.com, Ctrip and Skyscanner, with additional data sourced from Deloitte, to evaluate the trends that shaped the Travel & Tourism sector last year and will continue to do so over 2023.
The report, “A world in motion: shifting consumer travel trends in 2022 and beyond,” shows that sustainability is a key element of the travel agenda, with travellers eager to reduce their carbon footprint and support sustainable tourism.
According to a survey included in the report, three-quarters of travellers are considering travelling more sustainably in the future and nearly 60% have chosen more sustainable travel options in the last couple of years.
Another survey also found that around three-quarters of high-end travellers are willing to pay extra to make their trips more sustainable.
Other findings revealed in the report include:
2022 sun and sea package holiday sales are estimated to be up 75% compared to the previous year.
Last year during the summer, international arrivals in European sun and beach destinations were just 15% below 2019 levels.
According to WTTC’s recent ‘Cities Economic Impact Research’, in 2022 visits to major cities are expected to see a 58% year-on-year increase, less than 14% below 2019 levels.
Luxury holidays will prove particularly popular, with sales of luxury hotels expected to reach $92 billion by 2025 (compared to $76 billion in 2019).
In a survey, nearly 60% of travellers said they were either already paying to offset their carbon emissions or considering it if the price was right.