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Travelport Rebrands and Reveals Striking New Identity

Travelport Rebrands and Reveals Striking New Identity

Worldwide travel retail platform, Travelport, today launched a bold and distinct new visual identity, which has been created as part of the company’s first ever end-to-end rebrand. Travelport worked with London-based creative agency Studio Parallel on this rebrand.

“Travelport has transformed”, said Greg Webb, Chief Executive Officer. “We are now fully focused on what we do best – connecting buyers and sellers that share our passion for delivering exceptional travel experiences. We are also embracing our strengths – our agility, our independence and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem. Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for Travelport. We’re proud to show it to the world today and are looking forward to following it up very soon with the launch our next-generation platform, which will change the game in travel retailing.”

Travelport’s rebrand was overseen by Greg Webb and Chief Marketing Officer, Jen Catto, who joined the company in September 2020.

“This is a holistic rebrand”, said Catto. “While we’ve kept the essence of what makes Travelport great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business. Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.”

Travelport’s new visual identity can already be seen on its website and social media channels, which now include Instagram. The full rebrand of all assets, including products and office spaces, will be completed in the coming months.

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Fionn Davenport is the editor-in-chief of the ITTN group, including ITTN and ITTN Ireland. He's one of Ireland's best-known travel journalists and writers, with nearly 30 years' experience writing guidebooks for Lonely Planet and others.

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