A sales initiative dubbed ‘Best of Ireland’, takin in Boston, New York, Washington DC and Chicago.
After two years of virtual events, Tourism Ireland is getting back to live, in-person sales missions to the United States once again. Tourism Ireland, together with a delegation of 14 tourism companies from the Ireland and five American tour operators, are undertaking a sales blitz to the US this week – meeting with hundreds of travel agents in Boston, New York, Washington DC and Chicago.
The schedule includes a B2B event in each city, with an interactive presentation showcasing Ireland – giving the participating companies a platform to promote and sell their products and services to the key American decision-makers in attendance. It also includes opportunities for networking for key travel and lifestyle journalists and influencers.
“Our ‘Best of Ireland’ sales mission this week provides an excellent platform to highlight the many things to see and do, and all that is new and exciting, on a vacation to Ireland in 2022”, said Alison Metcalfe, Tourism Ireland’s Head of North America
Before COVID-19, in 2019, we welcomed 1.7 million American visitors to the island of Ireland, whose visits delivered revenue of €1.6 billion for the economy. This year, Tourism Ireland is rolling out its biggest ever programme of promotions in the United States, to restart overseas tourism to Ireland.
A similar ‘Best of Ireland’ event will take place on the west coast of the United States next month, visiting Los Angeles, San Francisco and Seattle.
