We are – fingers crossed – only weeks away from being able to once more start taking off for the cities and the costas of Ireland’s favourite holiday destination, so this week’s Supplier of the Week is Turespaña, the Spanish Tourism Board.
With more than a million yearly visitors from Ireland, you’d think Spain just sells itself. But you don’t stay in the top spot without a serious effort, and that’s all down to the work that Turespaña does in Ireland, where its representatives have always been a favourite with the Irish trade and the Irish media.
Turespaña has a new digital campaign titled ‘You Deserve Spain,’ which looks to reinforce Spain’s popularity as a holiday destination in a post-pandemic world.
The idea behind it is to attract international tourists by overcoming the three obstacles that every destination confronts – even at the best of times: deciding to travel, travelling outside the country, and getting them to choose Spain!
We’ve watched the video a few times and we’re sold: lolling about in the warm waters, eating fresh watermelon on a golden beach and then enjoying a delicious paella? After the year we’ve all had, we absolutely do deserve Spain!
Earlier this month, Turespaña launched a new online tool called Travel Safe to help tourists with everything they need to know ahead of a return to Europe’s most popular tourist destination. The new tool allows holidaymakers to consult COVID-19 travel restrictions to Spain as well as entry and exit requirements from their respective countries.
Kathryn McDonnell ([email protected]) is the travel trade manager for Ireland, while Sara Rivero Lopéz ([email protected]) is the Media Manager. The office sends out a weekly newsletter and regularly update their social media channel – you can find them at @spain.info.ie