HomeNewsScotland Has Become an Instagram Star After Surpassing 20 Million Hashtags

Scotland Has Become an Instagram Star After Surpassing 20 Million Hashtags

People have taken to putting photographs and videos of Scotland on Instagram in their droves. The majestic mountains and scenery have proven to be a huge hit, with new data revealing that “Scotland” has recently surpassed 20 million hashtags on the photo and video-sharing social networking service Instagram. 

The news comes shortly after National Geographic, which has the biggest non-celebrity account on the social media app with 246 million followers, named the Scottish Highlands as one of the 25 most breathtaking places in the world to experience in 2023. 

A representative for VisitScotland, the national tourism organisation for Scotland, said it is enjoying a “significant” presence on Instagram.

Cleverly, VisitScotland launched the world’s first “Instagram travel agency” in 2017, allowing visitors to design holidays to Scotland based on other people’s Instagram photos. The official VisitScotland Instagram account is now the most followed tourism organisation in Europe on the platform, with more than 1.5 million followers.

Additionally, their own VisitScotland hashtag that they created has now been used over 4.2 million times on Instagram, which is more hashtags than any Scottish landmark has achieved to date. 

Emer Roche
Emer Roche
Emer has over 10 years experience working for Irish magazines, supplements, websites and creative agencies. She’s written features for U Magazine, Image Magazine and theheyday.ie, across a range of subjects such as women’s interest, travel, culture, news and interviews. She also has a portfolio of commercial writing for creative agencies, such as RTE.ie and Originate Creative. Emer is a Dublin native with part of her heart in Ardmore, County Waterford. She lives in Dublin 7 with her husband, two kids, dog and cat.

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