HomeNewsPrincess Fleet to Offer Tyra Banks' New Ice Cream Brand SMiZE Cream

Princess Fleet to Offer Tyra Banks’ New Ice Cream Brand SMiZE Cream

Princess Cruises’ MedallionClass ships will soon be offering a new choice of ice cream, in partnership with Tyra Banks’ super-premium SMiZE Cream brand.

SMiZE Cream will be available on MedallionClass in mid-March, available for order via the OceanNow delivery service.

“We’re thrilled to be working with a world-renowned personality like Tyra Banks to offer SMiZE Cream across our fleet – and there’s no doubt our guests are going to absolutely love this indulgent super-premium treat,” said John Padgett, president of Princess Cruises. “There’s nothing sweeter than knowing that with our exclusive OceanNow anywhere/anytime delivery our guests will never have to wait in line for their favourite SMiZE Cream flavours.”

The ice cream brand launched in 2020 to offer fun flavors like “Brownies, I Love You,” or “Purple Cookie Mon-Star & Me,” complete with a SMiZE SURPRiZE, a delicious reward at the bottom of the cup. Each ice cream flavor also offers limited-edition servings with an AR activation on the outside of each cup.

“When I set out to create an ice cream company, I had big dreams, but I’ll admit that SMiZE Cream being able to be enjoyed at sea aboard Princess Cruises truly exceeds my dreams,” said Ms Banks. “Our ice cream won’t just be on one cruise – it will be on the entire fleet, so my team and I are super pumped! As an entrepreneur, innovation and going above and beyond to delight customers is everything to me, so the synergies with Princess’ stance on innovation and premium experiences is the perfect match. I can’t wait for Princess Cruise passengers to delight in luxe, fun, creamy and dreamy SMiZE Cream!”

Emer Roche
Emer Roche
Emer has over 10 years experience working for Irish magazines, supplements, websites and creative agencies. She’s written features for U Magazine, Image Magazine and theheyday.ie, across a range of subjects such as women’s interest, travel, culture, news and interviews. She also has a portfolio of commercial writing for creative agencies, such as RTE.ie and Originate Creative. Emer is a Dublin native with part of her heart in Ardmore, County Waterford. She lives in Dublin 7 with her husband, two kids, dog and cat.
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