News

Novotel to Get a Four-Style Facelift

Novotel to Get a Four-Style Facelift

Popular midscale hospitality brand Novotel is set to get a major overhaul of its look. The company has teamed up with four international design teams who have been tasked with bringing the brand’s “new vision of modern, 21st century style to the world.”

The four design studios – RF Studio, Metro, Sundukovy Sisters and Hypothesis – were tasked with providing a modern design incorporating high-quality, sustainable materials and introducing a social hub that will attract both guests and locals.

By choosing four distinct concepts, Novotel – whic has over 490 hotels across the globe – is hoping to provide flexibility to its owning and franchisee partners, allowing each to choose and customise an ideal style that best suits the unique character of the destination.

“Novotel has embraced a new vision in terms of hotel design,” said Nadège Keryhuel, Vice President, Novotel Brand. “We are excited to work with four outstanding design teams, who will help us creatively transform our hotels through a set of distinct visions of modern, premium hospitality. Our goal is to achieve a signature hotel experience, without standardisation, from check-in to check-out – a major evolution for the brand and a leading approach in the midscale segment.”

double bedroom

RF Studio sample room design

Hypothesis sample room design

double bedroom

Over the next several years, guests can expect to see these new designs appearing at a number of Novotel locations worldwide.  Highlights include: Novotel Moscow Comcity (Sundukovy Sisters), Novotel Lviv Centre (Hypothesis), Novotel BH Savassi (Metro), Novotel Canela (RF Studio), Novotel Victoria Island Lagos (Sundukovy Sisters),Novotel Kinshasa (Metro), Novotel Vladivostok (Metro), Novotel Mexico City Insurgentes WTC (Sundukovy Sisters), Novotel Criciúma (Metro) and Novotel St Petersburg Airport (Sundukovy Sisters), among many more.

In the UK, two hotels are already under development with the Sundukovy Sisters design concept; Novotel Liverpool Knowledge Quarter and Novotel Newcastle Gateshead Quays.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Fionn Davenport is the editor-in-chief of the ITTN group, including ITTN and ITTN Ireland. He's one of Ireland's best-known travel journalists and writers, with nearly 30 years' experience writing guidebooks for Lonely Planet and others.

More in News

Ryanair To Sue UK Government Over “Unpredictable” And “Non-scientific” Traffic Light System.

Aileen O'ReillyJune 17, 2021

Government Row Erupts Over Failure To Implement Rapid Antigen Testing Among Airline Passengers.

Aileen O'ReillyJune 17, 2021

Easyjet To Launch Gatwick Service From Belfast City Airport From July 9th.

Aileen O'ReillyJune 17, 2021

81% Of Europeans Indicate They Are Ready To Get vaccinated In Order To Travel Again

Aileen O'ReillyJune 17, 2021

Portugal To Allow Antigen Testing For Irish Tourists.

Aileen O'ReillyJune 17, 2021

Ryanair Slams UK Government For “Gross Mismanagement” Of Covid-19 Pandemic And Pushes For Borders To Be Reopened.

Aileen O'ReillyJune 17, 2021

Brand USA Training News – Webinars, Incentives and Free flights Up For Grabs.

Aileen O'ReillyJune 17, 2021

British Airways Set To Launch Four New Routes From Belfast This Summer.

Aileen O'ReillyJune 17, 2021

Ryanair Takes Delivery of 1st Boeing 737 Max 8-200 Aircraft As Part Of Its €22BN Investment In New Technology.

Aileen O'ReillyJune 17, 2021

Copyright © 2021 ittn