News

New UK-Based Cruise Line is Launched

New UK-Based Cruise Line is Launched

The first new cruise line since 2010 has been unveiled and will begin sailing in Spring 2022. Ambassador Cruise Line, which will homeport in London Tilbury, will offer no-fly itineraries aimed primarily at the over 50’s market.

It’s first ship, Ambience, will have 798 cabins and a capacity for 1,400 guests. It will begin sailin on 6 April 2022 with an a short-break cruise to Hamburg and follow it with sailings around the British Isles and the Norwegian fjords. It plans 33 sailings in its first year of operations, visiting a total of 88 different ports including the Baltics and St Petersburg, Greenland, theArctic and Iceland. In the winter months it will offer a range of expedition-style cruises to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

The ship was built in 1991 and originally sailed as Regal Princess, before transferring to P&O Australia.

The board of Ambassador Cruise Line

Sales will open in June 2021.

Ambassador’s chair is Gordon Wilson, former president and CEO of Travelport. Its management team has several members who were at Cruise & Maritime Voyages (CMV), while the CEO is Christian Verhounig. Christopher Coates is thew new CCO, Gary Hides is CIO and Simon Weeks is CFO.

“We are hugely excited to launch the first British cruise line in over a decade. It is just what the industry needs right now to reboot the British cruise market and inject confidence into the sector,” Wilson said.

“We’re a new company offering a distinctive product but maintaining traditional cruising values which we know are important to our guests.”

He also added that Ambassador plans to employ 100 people in the UK and that he was looking forward to “working collaboratively with agents, partners and the shipping community.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Fionn Davenport is the editor-in-chief of the ITTN group, including ITTN and ITTN Ireland. He's one of Ireland's best-known travel journalists and writers, with nearly 30 years' experience writing guidebooks for Lonely Planet and others.

More in News

Off-Duty Flight Attendant Charged for Allegedly Choking a Crew Member

Fionn DavenportJune 16, 2021

Brittany Ferries Eyes Zero-Emission, Sea-Skimming ‘Flying Ferries’

Fionn DavenportJune 16, 2021

Fine Gael Calls for Relaxation of Quarantine Rules on UK Arrivals

Fionn DavenportJune 16, 2021

Passenger Numbers at Irish Airports Down 5.5m

Fionn DavenportJune 16, 2021

What Are the Covid Test Requirements for Children Across Europe?

Fionn DavenportJune 16, 2021

Richard Branson Joins in Celebrations as Virgin Hotels Las Vegas Opens its Doors

Fionn DavenportJune 16, 2021

Greg Norman Named Global Golf Ambassador for Sandals Resorts International

Fionn DavenportJune 16, 2021

Breaking News: Paul Hackett Elected President of ITAA

Fionn DavenportJune 15, 2021

Stena Line Adds Temporary Ferry Service Between Holyhead and Belfast

Fionn DavenportJune 15, 2021

Copyright © 2021 ittn