British Airways has appointed a full-time Master of Wine.
Tim Jackson MW has been hired to overhaul the drinks portfolio across the airline’s lounges and onboard after trade experts previously described the options as “rock bottom’.
His role involves tasting and selecting potential additions to the menu, developing the company’s wider drinks strategy, and sourcing a range of wines for customers from global suppliers.
Sajida Ismail, Director of Onboard Experience at British Airways, said he was excited to welcome Jackson to British Airways. “His knowledge and expertise play an integral role in our efforts to continue to deliver the premium experience that our customers look for when they fly with us and offer products that our colleagues are proud to serve.”
“Going forward, we also have lots of exciting plans that will champion new drink offerings and celebrate the global network that we fly to.”
The Master of Wine will not only bring his expertise to their selection of fine and sparkling wines. he will also select gins and non-alcoholic alternatives.
“I’m delighted to be the first person to take this position at British Airways. As an avid traveller, I have sampled wine from all corners of the globe, ranging from California to Chile, so I hope my love for travel, together with my experience and knowledge of beverages, will make a positive difference to the premium experience we offer our customers,” said Mr Jackson MW.