News

Hard Rock Turns 50 & Signs Lionel Messi

Hard Rock Turns 50 & Signs Lionel Messi

Hard Rock International is kicking off its 50th anniversary celebrations by signing a new partnership with Lionel Messi.

The Barcelona and Argentina footballer, who many believe is the greatest player of all time, will serve as brand ambassador until 2026.

This is the first time that Hard Rock had partnered with an athlete.

“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment – its 50th anniversary!” said the usually taciturn Lionel Messi.

“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time.

Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”

To mark the occasion, Hard Rock has unveiled a new collection of merchandise inspired by Messi.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Fionn Davenport is the editor-in-chief of the ITTN group, including ITTN and ITTN Ireland. He's one of Ireland's best-known travel journalists and writers, with nearly 30 years' experience writing guidebooks for Lonely Planet and others.

More in News

JetBlue to Trim Transatlantic Service Until Restrictions are Lifted

Fionn DavenportJuly 30, 2021

Unesco Adds 33 New Sites to its World Heritage List

Fionn DavenportJuly 30, 2021

IAG Narrows Losses for Q2

Fionn DavenportJuly 30, 2021

Lufthansa Introduces Economy ‘Sleeper Row’ for Long-Haul Flights

Fionn DavenportJuly 30, 2021

Aer Lingus Resumes Dublin-Bristol Service

Fionn DavenportJuly 30, 2021

Scenic Returns to Douro River

Fionn DavenportJuly 30, 2021

Instagram Influencer Hits High Note & Raises $80,000 Tip for Airport Piano Player on Dialysis

Fionn DavenportJuly 30, 2021

Aer Lingus Reports Half Year Operating Loss of €192m

Fionn DavenportJuly 30, 2021

Video: Sharon Jordan in Conversation with Susana Cardoso, Director of Visit Portugal Ireland

Fionn DavenportJuly 29, 2021

Copyright © 2021 ittn