Uber has announced a magical new addition to its ride-hail offerings, available exclusively for Christmas. Uber combines one of the world’s most traditional modes of transportation with modern technology, as it introduces the world’s first on-demand, reindeer-drawn sleigh rides in Lapland, Finland.
Available for the holiday period, the regional experience includes a picturesque two-hour journey through Lapland’s snow-covered forests, plus a tour of Rovaniemi, Santa Claus’ official hometown.
Passengers will get a chance to enjoy a hot drink and light snack beside an open fire while learning more about the reindeer and their herders, and may even encounter Santa himself along the way.
Limited spots will be available on a first-come, first-served basis, so visitors are encouraged to check the Uber app regularly on the day they wish to participate.
The announcement comes as the Visit Rovaniemi tourism board predicts a 46% increase in the number of visitors who will travel to Lapland this year, following the standdown of pandemic-related travel restrictions around the globe.
