Etihad Guest and First Abu Dhabi Bank (FAB), in partnership with Visa, will launch a sustainably-focused credit card.
The card will reward shoppers for making sustainable choices in their everyday spending habits. It will also provide options to offset emissions for their spending.
The partnership is powered by ecolytiq, a provider of digital infrastructure for green finance, which will provide the Sustainability-as-a-Service technology to track sustainable spending.
This will support the change of behaviour and issuance of rewards for those making sustainable spending choices.
Terry Daly, executive director of guest experience, brand and marketing at Etihad Airways, said: “We’re delighted to extend our Conscious Choices sustainability offering to consumers and Etihad Guest members.
“The FAB Etihad Guest Sustainable Visa Credit Card will allow our members to understand where they can act more sustainably and provide incentives every time they make the sustainable choice in their everyday living and purchasing.”
The launch is part of Etihad’s target to achieve net zero emissions by 2050, in line with EU targets.