Emirates has forsaken its traditional white and gold paint scheme for the first time as it embraces Expo 2020, which kicks off on 20 October and is billed as ‘the greatest show on earth.’
A bold departure from the airline’s traditional scheme, this bright blue aircraft livery features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo.
Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.
In addition, the brave Burj Khalifa stuntwoman who appeared in the recent viral Emirates ad, carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.
The iconic Emirates red belly branding, which can be only seen when the aircraft is flying overhead, has been replaced by the opportunity themed orange ‘Dubai Expo’ branding, further increasing the event’s visibility and awareness as it flies to the airline’s A380 network over the course of the next 6 months.
The new A380 livery was designed, painted, produced and installed in-house by the teams at Emirates.
The livery was not just a decal, but a complete paint project, and is by far the largest one the airline has ever embarked on. A great deal of planning and ingenuity was involved to ensure the distinct livery design was brought to life and flawlessly executed.