News

Emirates Reaches 1m Facebook Fans in Eight Months

Emirates Reaches 1m Facebook Fans in Eight Months

Emirates is on the runway to Facebook fame after reaching one million fans globally in just eight months. The remarkable traction of Emirates’ Facebook page positions the airline as one of the most rapidly developing social media players around.

Emirates Facebook 1m Fans

The airline launched its Facebook page on 25th March and attracted 300,000 fans in just three weeks. Within only a few more weeks, it was the number one airline on Facebook in the MENA region. Two months later, the page reached half a million fans and today, within only eight months of launching in the social media space, Emirates has reached one million Facebook fans.

Fresh from its Facebook success, Emirates has also just launched its Google+ page attracting over 250,000 “+1s” in just three weeks. The new page allows fans to interact with the brand through their passions such as photography, travel or aviation.

Both social media platforms have been set up to support the airline’s evolution from a travel brand to a global lifestyle brand. Emirates has already successfully involved fans in its ‘Hello Tomorrow’ brand platform with its Facebook page. With posts about its fleet, products, sponsorships and crew, Emirates is now one of the most engaged brands, not only in the airline category but among other lifestyle brands.

“Owning a space in social media was a natural progression for Emirates on its global trajectory,” said Boutros Boutros, Emirates’ Divisional Senior Vice President Corporate Communications. “To attract one million fans in such a short period of time is a major achievement and reflects the deep-rooted support we enjoy around the world for our products and services. It is also a powerful endorsement of the brand and we thank all those who ‘like’ us and follow our posts on a regular basis.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

More in News

New Sales Deal with Lufthansa and Travelport Champion NDC

Fionn DavenportSeptember 14, 2021

Brittany Ferries to get €25m Boost from New Partnership

Fionn DavenportSeptember 14, 2021

Finnair Adds Frequencies and Destinations to Europe, Asia and North America

Fionn DavenportSeptember 14, 2021

Supplier of the Week: Aurigny Air Services & Visit Guernsey

Fionn DavenportSeptember 13, 2021

Norwegian Cruise Line Celebrates Return of Two More Ships in Mediterranean

Fionn DavenportSeptember 13, 2021

First Aer Lingus Service from Shannon to London Heathrow in 18 months Takes Flight

Fionn DavenportSeptember 13, 2021

Arena River Cruises Confirms Sailing Schedule for 2022

Fionn DavenportSeptember 13, 2021

Brand USA Training News: Webinars, Incentives & New Badges

Fionn DavenportSeptember 13, 2021

International Tourism Group Launches Across European Markets

Fionn DavenportSeptember 13, 2021

Copyright © 2021 ittn