News

CLIA Launches ‘Cruise Month’ for September

CLIA Launches ‘Cruise Month’ for September

CLIA UK & Ireland has revealed plans for its annual ‘Cruise Month’ campaign running throughout September. The industry association revealed it will focus on two key themes – sustainability and wellness – to showcase and champion what cruise lines are doing in terms of creating a sustainable future and enriching wellness experiences.

Agents will be equipped with a dedicated toolkit found on the CLIA website – www.cruiseexperts.org – available on 26 August. The toolkit will include exclusive cruise line deals and promotions, social media graphics, ocean and river cruise guides, and a sustainability fact sheet.

CLIA is also encouraging agents to create their own special cruise event to keep in touch with existing customers and entice first time cruisers to book. An event guide will be included in the agent toolkit outlining how to organise a successful and sustainable event.

Other Cruise Month travel agent-centric events include a weekly social media campaign during which agents can learn the latest about sustainability and wellness news and engage with cruise lines with a chance to win prizes.

Andy Harmer, Director, CLIA UK & Ireland, said: “Cruise Month unites the UK & Irish cruise industry, bringing together cruise lines, travel agents, media and CLIA through an integrated campaign to promote positive messaging about why to choose a cruise holiday and the benefits of doing so.

“Sustainability and wellness were chosen as the key themes for Cruise Month this year as both are increasingly important factors to consumers who want to make responsible holiday choices. Furthermore, there is a significant amount of innovation from cruise lines in both wellness and sustainability, placing the cruise industry as thought leaders in these areas.

“Getting actively involved in Cruise Month can help agents to increase cruise sales, visibility of your business and get peopl talking about cruise.”

To get involved in Cruise Month, CLIA travel agents can download the agent toolkit on www.cruiseexperts.org and follow the CLIA social media channels.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is an experienced travel expert with over 35 years' experience of the airline industry and the travel and tourism world.

More in News

Brits Won’t Need Covid Test to Enter Spain

Fionn DavenportMay 12, 2021

NCL Unveils Prima Class, the First for a Decade

Fionn DavenportMay 12, 2021

Azamara Unveils Health Protocols Ahead of Return to Sailing

Fionn DavenportMay 12, 2021

Tui Group Looks to Strong Summer Amid Mounting Losses

Fionn DavenportMay 12, 2021

‘Thousands Will Fly from Belfast Next Month,’ Irish Travel Agents Warn

Fionn DavenportMay 12, 2021

Varadkar: Travel Restrictions Between Ireland and Britain Should be Lifted During Summer

Fionn DavenportMay 12, 2021

Live in the Canary Islands Free for Six Months!

Fionn DavenportMay 12, 2021

PATA Welcomes New Members & A New Partner

Fionn DavenportMay 12, 2021

Etihad Airways Introduces ‘Verified to Fly’ Travel Document

Fionn DavenportMay 12, 2021

Copyright © 2021 ittn