CellPoint Mobile, a European provider of mobile payment enablement and transaction solutions to the retail, transportation and financial services sectors, and which processes more than 2.5 million transactions a day, has launched its mRetail Ancillary Revenue Platform designed to help airlines create and increase ancillary revenue opportunities through the mobile channel. 
Kristian Gjerding, Chief Executive, told Irish Travel Trade News at today’s CAPA Airlines in Transition gathering of airline chief executives in Powerscourt, Co Dublin: “Our mRetail Ancillary Shopping solution helps airlines overcome current challenges on many levels: we have reduced the time to market and TCO by up to 60% for our airline clients and provide robust management tools for their customer service teams.
“We are trying to improve the user experience and simplify the ‘pathway to purchase’ by removing current barriers to business across digital channels, including mobile.”
