The Greater Boston Convention & Visitors Bureau (GBCVB) – which markets and promotes the famous US city as a tourism and convention location – has changed its name to Meet Boston.
“Tourism is integral to the Boston and Bay State economy, and it was time for us to further invest in promoting all that we have to offer to draw large-scale, international events to Boston. Boston is a global city that always deserves to be on the world stage,” said Martha J. Sheridan, President & CEO of Meet Boston.
“We have five-star hotels, world-class venues, art exhibitions, incredible professional sports teams and 23 diverse neighbourhoods where 76 different languages are spoken. We also have 400 years of history that is not to be forgotten as we look to the future. The new ‘Meet Boston’ corporate identity reflects our plans to continually elevate Boston across the world, and the ‘Boston Never Gets Old’ advertising and marketing campaign captures both our tradition and innovation.”
Meet Boston plans to introduce vibrant, energetic campaigns to invite all travellers in all seasons – whether they be families, solo travellers, friends on getaways, event planners or marathon runners to experience the many unique sides of a destination that never gets old.